WINTER DREAMS: THE MOST CAPTIVATING HOLIDAY CAMPAIGNS OF 2025
Courtesy of Prada
11/11/2025
As winter’s chill begins to settle, the fashion world turns its gaze toward celebration. This year, designers blend nostalgia with modern allure, crafting stories that shimmer with light and emotion. From snow-covered fantasies to intimate gatherings, the 2025 holiday campaigns invite us to step into their worlds of warmth, creativity, and wonder.
PRADA
Courtesy of Prada
In a filmic ode to togetherness, Prada’s holiday story follows a cast of travelers Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright and Li Xian on a snowy journey home. Directed by Glen Luchford, the campaign feels like a winter dream caught between memory and cinema.
Amid snow laden trees, headlights flicker and laughter rises as the forest fills with fairy lights. Jewel toned skirts, fine knits and glimmering jewelry from the Couleur Vivante collection echo the emotion of reunion. Prada reminds us that style, like the holidays, is about connection, the warmth that finds you in the cold.
Skims
Courtesy of Skims
Skims returns with a collection that captures the softer side of the season. Models pose among oversized ribbons, candy canes and snowmen, channeling both playfulness and intimacy.
Flannel sets in deep red plaid, lace in blush tones and jersey pieces in warm brick hues invite cozy evenings and quiet mornings alike. The Holiday Shop, available from October 30, offers everything from vintage deer print sleepwear to matching couples’ sets, proving that comfort can still sparkle.
MAISON MARGIELA
Courtesy of Maison Margiela
For the season, Maison Margiela conjures a surreal snowstorm. Under Frank Lebon’s lens, metallic confetti dances around masked figures, anonymous yet alive. The imagery is fragmented, poetic and unmistakably Margiela.
Pieces from the Avant Première Spring Summer 2026 collection blur boundaries: slinky gowns meet structured trench coats, metallic sheens melt into soft knits, and Tabi boots glint beneath layers of silk. Every detail whispers defiance, a celebration of imperfection turned into art.
LOUIS VUITTON
Courtesy of Louis Vuitton
Louis Vuitton’s Le Voyage des Lumières unfolds like a love letter to Paris in winter. Directed by Jonas Lindstroem, the campaign captures the poetry of light and movement, the quiet glow of a city alive with reflection and memory.
The house’s timeless icons, the Capucines, Speedy P9 and Monogram Side Trunk, return in elegant new forms, while the Christopher backpack and Express Bag pay homage to travel as both art and heritage. Jewelry and fragrance complete the story, with Attrape Rêves and Imagination embodying the spirit of discovery that defines the maison.
BURBERRY
Courtesy of Burberry
Burberry brings the holidays home with a cinematic soirée inside a London townhouse. Naomi Campbell, Jennifer Saunders and Rosie Huntington Whiteley gather around candlelight, laughter and classic carols in a celebration of togetherness.
The house’s iconic check pattern weaves through scenes of friendship and festivity, a reminder that elegance need not be distant, it can live in warmth, in laughter, in a simple wish for joy. Burberry closes the season with grace and generosity: We wish you a Merry Christmas.