THE FALL/WINTER 2025 FASHION CAMPAIGNS YOU CAN’T MISS
Courtesy of Prada
14/09/2025
From Louis Vuitton to Balenciaga, the Fall/Winter 2025 season comes alive through striking campaigns that showcase the creativity and vision of the world’s leading fashion Houses. As collections hit stores worldwide, designers have collaborated with pioneering photographers and filmmakers to craft imaginative campaigns that highlight their brand’s unique spirit. Céleste has curated the ultimate roundup of campaigns that bring the runway to life, capturing the essence of each designer’s vision for the season.
Louis Vuitton
Courtesy of Louis Vuitton
Louis Vuitton has unveiled a new campaign celebrating the Maison’s heritage and its enduring bond with travel. Captured by photographer Ethan James Green, the campaign unfolds within the atmospheric setting of a train station—spaces suspended between departure and arrival. Nicolas Ghesquière crafted a layered narrative in which the station becomes more than a point of transit: it emerges as a stage for emotions, embodying anticipation, contemplation, and the thrill of journeys yet to come.
At the heart of the story are Louis Vuitton ambassadors Emma Stone and Hoyeon. They embody the elegant, pragmatic heroine of the collection and lend the imagery a distinctly cinematic dimension. Central to the campaign is the Express bag, first presented on the Fall/Winter 2025 runway. With its refined yet functional design and crafted from luxurious, enduring materials, it symbolizes the marvel of travel while serving as a versatile staple for the modern woman.
Merging eras and narratives into a timeless tableau, the campaign highlights the Maison’s iconic codes while introducing a fresh perspective.
The Louis Vuitton Fall/Winter 2025 collection and the Express bag will be available for digital preorder starting July 25 and will arrive in select boutiques worldwide on August 1.
Alaïa
Courtesy of Alaïa
Alaïa’s Summer/Fall 2025 campaign unfolds more like cinema than traditional fashion imagery. In collaboration with photographer Tyrone Lebon, Creative Director Pieter Mulier explores themes of movement, timelessness, and narrative. Movement—so central to the House’s identity—guides the imagery, with each frame resembling a still from a film. Models Loli Bahia and Nastassia Legrand embody characters drawn from the worlds of Jane Austen, Virginia Woolf, George Eliot, Emily Dickinson, and the Brontë sisters.
For the first time, the House chose to shoot entirely outdoors. Complementing the photographs are films directed by Frank Lebon, inspired by The Piano, Breaking the Waves, Wuthering Heights, and Barry Lyndon. Set against the rugged northern coastline of France, between Cap Blanc-Nez and Cap Gris-Nez, the campaign transcends time. Here, the Alaïa woman emerges as elemental—pure, powerful, untamed, and free.
Balenciaga
Courtesy of Balenciaga
For Demna’s final collection at Balenciaga, brand ambassadors are elevated into a world of refined suite living. Shot by creative duo Juergen Teller and Dovile Drizyte, The Clients series is reimagined as a convergence of couture patrons who embody the spirit of the House.
The campaign features icons such as Nicole Kidman, Claudia Schiffer, and Patrick Schwarzenegger, each wearing standout pieces from the Fall/Winter 2025 Collection. From the Balenciaga x PUMA collaboration to meticulously crafted wardrobe staples, the collection is designed to carry you seamlessly through the colder months.
Balenciaga’s reputation for bold, statement accessories continues with this season’s lineup of handbags, pumps, and ballet flats. New textures redefine classics like the Rodeo, Le City, and Carrie Carry-All bags, while the Shibuya pump, Hamptons sneaker, and Bel Air Flat Ballerina emerge as must-have shoes of the season.
The Balenciaga Winter 2025 Collection is now available in boutiques and online at balenciaga.com.
McQueen
Courtesy of McQueen
Photographed and directed by Glen Luchford, the Alexander McQueen Fall/Winter 2025 campaign delves into themes of freedom, subversion, and Victorian Gothic codes. Drawing inspiration from 19th-century provocateurs such as Oscar Wilde, Vesta Tilley, and Romaine Brooks, the collection channels a spirit of fearless self-expression and the constant pull between convention and defiance.
“The collection was rooted in the uncompromising self-expression of independent thinkers, exploring the tension between tradition and transgression,” notes Creative Director Seán McGirr. “Their spirit of progressivism feels pertinent now, inherent in modern questions of character, identity, idealism, and gender.”
The campaign imagery radiates raw physicality and release, as models including Alex Consani, Athiec Geng, Chu Wong, and Libby Taverner appear bathed in spectral light. Clad in silk georgette, raw-cut lace, precision tailoring, and black lacquered leather, they embody a tactile, emotional celebration of instinct, liberation, and contemporary identity.
Maison Margiela
Courtesy of Maison Margiela
Maison Margiela unveils its Fall/Winter 2025 Avant-Première Collection with Miley Cyrus as the face of a portrait series by Paolo Roversi. The campaign reflects the Maison’s core codes of salvaging, repairing, and reimagining garments, embracing the poetry of age, wear, and imperfection. Key silhouettes include deconstructed tailoring, second-skin bodysuits, the iconic Tabi boots, and a reinterpreted 5AC bag, alongside pieces finished with the house’s signature white bianchetto technique.
“The nudes by Paolo are so iconic and so true to his art. Standing naked for a fashion campaign felt monumental—all I wore was body paint and the painted Tabi boots,” Cyrus shared. “In that moment, Margiela and I became one.”
The collection foregrounds the “trace of time” with treatments that mimic fading, wear, and transformation: coats etched with pressed folds, sun-bleached suits, reshaped boiled wool, and patched knitwear and denim. Deconstruction takes center stage, with garments turned inside out, spliced, or hybridized to create unexpected silhouettes from both humble and luxurious fabrics.
Accessories expand Margiela’s lexicon through a softened, wax-treated 5AC bag in multiple sizes and the new Dress-Age line, which introduces trapezoid, tote, and hobo shapes in refined calfskin and goatskin. Footwear continues this dialogue of imperfection with warped pumps, derbies on aged soles, and reimagined Sprinters in new hand-finished colorways—each one bearing the mark of lived-in character.
Prada
Courtesy of Prada
Prada’s Fall/Winter 2025 campaign resists stillness. Instead, it captures fleeting moments—mid-thought, mid-step, mid-story—always moving toward the unknown. Conceived by Miuccia Prada and Raf Simons, the collection unfolds through a series of vivid images that echo the natural rhythm of life in motion.
Set against everyday backdrops, the models are not posed but propelled. They move not for the lens, but with intent. Their gestures carry a subtle choreography—instinctive, unforced, alive. Fashion here is not static; it breathes, it shifts, it evolves.
This season celebrates the beauty of the unplanned. A scarf lifted by the wind. Eyes drawn away. A stride slightly out of sync. These details expose the vitality within both the garments and the people inhabiting them. It is a reflection on the dialogue between body and clothing, and between self and world.
Tom Ford
Courtesy of Tom Ford
The new era of Tom Ford has officially arrived. For his debut campaign, Creative Director Haider Ackermann expands on the “spare narrative” of his first show, infusing the brand with an air of mystery and charged intensity that marks his bold beginning.
“There is a dignity in their demeanor that is poignant and suspended,” Ackermann reflects. “In vivid light, the naked truth behind their cinematic sophistication peeks through—and seduces.”
Photographed by Mark Kean, the campaign showcases sharp, vividly colored suits, pared-back accessories, and a sleek metallic silver backdrop. Together, these elements reinterpret Tom Ford’s signature cinematic glamour, allowing the crisp lines and rich tones of the collection to take center stage.
The Tom Ford Fall/Winter 2025 Women’s Collection is now available in boutiques and online at tomfordfashion.com.
Givenchy
Courtesy of Givenchy
Sarah Burton’s arrival at Givenchy is already leaving a mark. For her first campaign as creative director, she spotlighted the women who define her creative world. Photographed by Collier Schorr with creative direction from Ferdinando Verderi and styling by Camilla Nickerson, the campaign turns the lens on both the behind-the-scenes visionaries and a multigenerational cast of models.
Schorr, Nickerson, and makeup artist Lucia Pieroni appear in front of the camera alongside Adut Akech, Kaia Gerber, Liu Wen, Eva Herzigova, Vittoria Ceretti, Hameline Hoareau, and Nyadoula Gabriel—the same lineup that walked Burton’s debut runway for the French House in March. Set against a stark white backdrop, the imagery captures authentic expressions and gestures: sly smiles, flexed arms, or conversations frozen midstream. The result is a portrait of Givenchy defined not just by clothes, but by the character and individuality of the women who wear them.
Chanel
Courtesy of Chanel
Photographed by Mikael Jansson, Chanel’s Fall/Winter 2025 campaign plays out in black-and-white across a Parisian landscape steeped in cinematic allure. Café terraces, cobblestone streets, and fleeting views of the Eiffel Tower set the stage as model Mona Tougaard embodies the timeless Chanel codes first established by Gabrielle “Coco” Chanel herself. Whether crossing the boulevard or pausing for a drink, Tougaard radiates elegance in Chanel’s signature tweeds, handbags, and accessories.
The collection pieces reveal layered complexity and trompe-l’œil artistry. A black tweed cape, with its jacket cuffs deliberately exposed, conceals a strappy mini dress beneath. A sequined tweed tulle vest drapes over a crisp white shirt, while golden tweeds shimmer under the light. Silhouettes play with proportion—a skirt over trousers, a glossy leather jacket glowing with ruffles and ornate buttons.
Accessories punctuate the narrative, functioning as both statement and story. Chanel’s iconic codes—pearls, chains, bows—are magnified, reimagined, and transformed. A velvet bow becomes a tote bag; a single oversized pearl turns into a crossbody. Sculptural chains add bold dimension, while velvet-bowed ankle boots and pearl-heeled shoes echo the same motifs. Jewelry arrives in opulent layers: long necklaces dripping with strass and beads cascade in multiples, catching the light with every movement. Tweed gloves trace gestures like brushstrokes, underscoring the tactile richness of the clothes. Bags range from mini to maxi, metallic to tweed, designed to move fluidly from hand to shoulder to crossbody.
Chanel’s Fall/Winter 2025 collection will arrive in boutiques worldwide in September 2025.
Versace
Courtesy of Versace
Dario Vitale’s debut campaign for Versace is here, presenting a vision that is both timeless and deeply rooted in the House’s signature codes. Sculptural eveningwear meets everyday essentials in a palette of bold red, sleek black, and refined beige, realized across a variety of striking silhouettes. Unlike previous campaigns, Vitale’s approach is pared-back, allowing the images themselves to speak. Crisp white backdrops, black-and-white filters, and distinct poses highlight the collection in a fresh, compelling light.
The Versace Fall/Winter 2025 collection is now available in select boutiques and online at versace.com.
Timberland
Courtesy of Timberland
Timberland has unveiled its global “Advice of an Icon” campaign for Fall/Winter 2025, celebrating over 50 years of the Original Yellow Boot™ as a symbol of resilience, authenticity, and enduring style. Directed by Gabriel Moses, renowned for his emotive, vividly saturated imagery, the campaign features three cultural innovators—Spike Lee, Skepta, and Kiko Mizuhara—each embodying Timberland’s values of strength, artistry, and fearless self-expression.
Spike Lee, celebrated for his uncompromising storytelling and cultural influence, highlights the importance of integrity and dedication. Musician and cultural icon Skepta emphasizes ambition, community, and responsibility, reflecting his global impact on both music and fashion. Model and actress Kiko Mizuhara brings authenticity and unapologetic individuality, combining strength and vulnerability in the campaign’s visual narrative.
At its heart, the campaign honors Timberland’s legacy while looking to the future, celebrating the craftsmanship, iconic wheat color, and cultural significance of the Yellow Boot. Beyond footwear, the boot has become a global symbol of bold conviction, creativity, and community across generations.
Zadig&Voltaire
Courtesy of Zadig&Voltaire
Paris Jackson makes her debut as Zadig&Voltaire’s new ambassador in the Fall/Winter 2025 campaign, embodying the brand’s signature spirit of rock, freedom, and empowerment—values that resonate deeply with her own identity. Set against the backdrop of Paris, the campaign also reflects Jackson’s personal connection to the city she often calls her second home.
“Like Zadig&Voltaire, Paris is both contemporary and timeless—elegant yet raw, refined yet rebellious. She embodies the essence of modern freedom,” says Thierry Gillier, founder and creative director of Zadig&Voltaire.
For her first chapter with the House, Jackson introduces the Jack and Jim bags. The Jack is sleek and understated, crafted in black leather or brown suede, featuring a minimalist silhouette and subtle embossed branding. In contrast, the Jim exudes bold, free-spirited energy with its sculpted form and tactile leather, capturing the playful and adventurous side of the collection.
Alo Yoga
Courtesy of Alo Yoga
Alo Yoga takes a step into luxury with the launch of its first-ever bag collection. The campaign, shot by legendary photographer Steven Meisel, features Candice Swanepoel, Amelia Gray, and Daiane Sodré. For this debut, Meisel brings Alo’s vision of luxury wellness to life, applying his signature attention to detail to reflect the craftsmanship that defines the collection. Designed in Los Angeles and handcrafted in Florence, Italy, by generations of artisans, each bag merges refined artistry with modern functionality.
“Working with Steven Meisel was nothing short of transformative,” says Summer Nacewicz, Alo’s Executive Vice President of Creative and Marketing. “He captured the essence of Alo in a completely new way—channeling all the energy of the brand. Steven doesn’t just take photographs; he creates cultural moments, and we are honored that our debut bag collection is one of them.”
Mulberry
Courtesy of Mulberry
Mulberry has revived one of its most iconic designs: the Roxanne bag. Originally celebrated in the early 2000s on the arms of Kate Moss, Alexa Chung, and Mary-Kate Olsen, the bag returns this season with a perfect balance of Y2K nostalgia and modern refinement. The collection features four styles: the Roxanne and Small Roxanne, retaining the original’s rebellious charm with brass buckle accents and clean finishes, alongside two new additions—the Roxanne Shoulder Bag and Mini Roxanne Shoulder Bag—lighter, more versatile, yet still brimming with the signature attitude.
Photographed by Tim Walker and styled by Kate Phelan, the campaign stars Oscar-winning actor and Wicked lead Cynthia Erivo, who also sat down with designer and podcast host Recho Omondi for Mulberry’s Moments video series.
“As a born-and-bred Londoner, I remember longing for a Mulberry—the ultimate statement bag—so this moment really feels full circle,” Erivo shared. “The campaign captures the Roxanne bag’s rebellious and romantic spirit, which resonates with my own style.”